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What is SEO in Digital Marketing ? What is OFF page / ON page SEO ?

In todays Digital world when all are trying their best to improve their business, Digital Marketing plays most Vital role in rapid growth of business. Digital Marketing involves variuos technics amongst which SEO is a very well known practice. SEO consist of ON page and OFF page technics.



Lets see the SEO Technics.
  1. OFF Page SEO


a) Directory submission: Directory submission is a process where we introduce our site on the web by linking it to various directories online.

b) Question And Answer submission: Quora, Blurtit, Ehow, Askville are amongst those websites where you can ask a question and also find many quality answers to your queries. This is an indirect way to attract your visitors to your page through this question and answer submission.

c) Image submission: flicker, Instagram, Picasa, Tumblr, Deviantart are the sites where you can post your images and achieve great quality crowd.

d) Social bookmarking: Users save links to web pages that they like or want to share. It is a way for people to store, organize, search, and manage “bookmarks” of web pages.

e) White Paper: This technic of advertising is effective and helps in attracting the visitors instantly. Its a marketing strategy used to showcase their area of expertise.

f) Social Media: It is the only way where you can directly interact with your customer hence increasing your social engagement is the must. Here you will find a lot of readymade crowd I mean the crowd already interested in your product. Social media is a mediator, in this case. This one of the best way to increase visitors.

g) Guest Posting: Also termed as guest blogging is a concept where blogger and you both are in a win-win situation. I will tell you how. The blogger has a good amount of traffic already and many new visitors visiting every day to his site. You need to post a blog that is acceptable to the blogger out there and in return, you can add a backlink to the author's section and divert traffic to your page.

h) document sharing, guest posting, classifieds, press release, comment posting, forum posting are backlink generation technics one can't avoid.

e) Video Submissions: High-quality video submission of your product through various sites like youtube, Vimeo, Ustream, Vine, Hulu, Break, Metacafe, Dailymotion will attract different and genuine visitors to your linked page.

Now lets see ON Page SEO.

2) On Page SEO




c) Title: Title should be small catchy and on an average of 55–65 characters. This will point out the visitor to his need without letting him go off track. The title plays a vital role in keywords so be specific and smart in deciding title. It's your sites the first impression don’t let it be affected.

d) Headings: H1, H2 heading after title play vital role be choosy and specific.

e) Meta description: Meta description should have a good quantity which introduces the client or visitor about your site and its product. It is a description of site introduced by the site as sale speech to drive a good amount of traffic and conversions.

a) Understandable content: You are reading this answer because your understanding it. Similarly, the content on websites should be understandable in order to create interest in the visitor's mind to stay and enjoy the site. This will avoid your genuine client to jump out and leave the page.

b) Page loading time: In today's fast growing world each one needs things going fast. If your page is taking unnecessary time to upload it will irritate the client or visitor and he may leave the page. Superfast uploading will create interest in visitors mind. And he stays. You can also improve Page loading time by using a closet server location for your website.

f) LSI (Latent Semantic Indexing): These are those words which are effective in bringing visitors to your page as the search engine triggers those words in visitors searches. You will find those in google related searches when you search something.

g) Optimization: Image optimization, CSS optimization, JSS optimization, Content optimization are those optimization technics which will surely improve your SEO.

i) Schema: In SEO, Schema is the microdata that makes it possible and easy for search engines to find relevant web pages to present to users’ search queries.

j) Responsive site design: It is the technic to make impressive page design that can be viewed on any gadget like mobile phone, tablets, desktops screen etc without any problem in accessing the content.

h) Canonical URL: Helps in preventing duplicate content. Avoids getting penalized



Apart from On Page and Off Page SEO here are few more tips I would add to your knowledge.





  • Voice Search: voice search is the latest trend every newbie or expert is preferring. According to the recent survey, it has been proved that the voice search is the technology preferred in all upcoming technical gadgets. Also came to notice that voice search was in top 3 as searching option preferred by users.
  • Post in Yahoo & Bing: posting or showing your presence only on google is not worthy to be at the top or achieve a good amount of traffic. Posting on yahoo and bing has fruitfully achieved many entrepreneur’s targets in achieving surprising traffic.
  • Switch to ‘https’ instead of ‘http’: https is a secure way of accessing the site. It helps in preventing harming your sensitive information on site.
  • Make use of keywords in comments on your site. Those will help you to some extent surely.
  • Presently Influencers are playing a great role in SEO. The followers and genuine content they possess are their power. Get in touch with such Influencers to add your blogs through them. This will help your site get genuinely interested visitors.
Now, these where the technics to achieve a good hold on SEO and traffic free of cost. If you are ready to spend some money and increase the traffic to a greater extent there are many more choices.
I hope this all technics above are simple and doable to achieve the goal you have planned for without paying a single penny.

Recently working with Hostmyweb for its best SEO technics. lets see how it goes.







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