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What are Keywords in SEO? Types of Keywords in SEO.

Want to be on top in your online search?





A keyword is the best tool to gain a good hold on SEO.

Keyword explains your content. A keyword is also termed as a search query. Whenever someone is looking for something they search it by keyword. This search query may be a word or a group of words called 'phrase'. A proper study of such search query keyword is needed as it will be
the word that best matches your need.

To gain rapid growth in business and online presence Search Engine Optimization (SEO) is mainly making use of this keywords. Make use of best choices of a keyword to rank higher.

There are various keyword planning tools to find effective keywords.
for eg: google keyword planner is one of such tool.

To find good quality keywords Google suggest is a good option one can go for.

These tools help you in letting you know the number of searches each keyword have worldwide. This is the best analysis for a person to finalize the keywords to use.

Long Tail keywords are about 70 to 75 % in total search ratio. Long Tail searches are the searches more than 3 words.

Most relevant keywords use for backlinks and website is important to gain good SEO hold on a page. keywords those are having very less competition with a high number of searches gives you higher traffic.

Optimize other related keywords too to achieve secondary chance to get linked. This is a smart practice to Rank high. This is because it might be difficult to rank by most competitive keywords.

Use of keywords that are not used for months is a useless SEO practice.

Keyword stuffing is another improper use of SEO technics.

Let's see what are the types of Keywords:

Keyword volume search:

1) Long Tail Keywords:

Phrases made from 4 to 5 keywords to match the search very closely are termed as Long Tail Keywords. Long Tail is the niche keyword practice that has maximum chances to rank high. They have less competition.
eg: "cheap and best hotel for vegetarians", "best sports shoes for men".

2) Middle term keywords: It consists of 2 to 3 keywords. Those are buyer intent keywords. Buyers mostly search using those.for example "cheap hotels", "best food",etc

3) Short Tail keywords: It is a one-word keyword search like for example "car" whereas longtail is "worlds fastest car". They have more competition.


There are various search terms in a keyword like the exact match, Phrase match, fully modified match, Broad match.



User intent keywords:

1. Market-defining keywords: Those are the keywords which first come to our mind while thinking of SEO. Here one thinks from the customer point of view. First thought to mind should pop is by what keyword will the customer find my business or company. For example, take go carting sports, keywords should be 'go-carting driving', 'go-carting rides' and so on.

2. Customer-defining keywords: Here the keywords are chosen to target your customers from your point of view. Like for go-carting sports keywords should be 'go-carting drivers', 'go-carting riders'.

3. Product keywords: These are the keywords those define the product. These keywords are searched in a search bar by the customers. Like for go-carting, keywords would be 'go-carting vehicle', 'go-carting tracks'.

4.Competing company names: Those are the names you can target wellknown companies in your field to divert the client through that name to your business.

5. Industry thought leaders:  It is a group of people in your business community those are known to each other. Those keywords should be used in order to
achieve outreach and business meetups. Like for go-carting 'go carting meets', 'go-carting rallies' are the keywords.

6. Geo-targeted keywords: Those are the keywords those targets the locations along with your keyword search like for go-carting  'go-carting goa', 'go-carting India'.

7. Related vertical keywords: Those are the keywords those are not the exact match but closely related to your business. For example, go-carting can have close keywords like 'bike rides', 'bump rides'

I hope you are confident enough for choosing the best matching keyword for your business after gaining knowledge about keywords. Recently I am carrying an SEO marketing of a web hosting company and the choice of a few keywords made for this business are as follows.

Cheap Web Hosting Company
Best Shared Web Hosting Provider
Cheap Cloud VPS Server Hosting

Hope this short overview of  Keywords and their types will help you grow your SEO and help to flourish your business to a greater extent.

Thank you and Cheers!



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